"One day I was asked if Ricable cables were reliable. At the time I was building little more than prototypes in a basement, and in a fit of pride I replied : "Of course! They are so reliable, I guarantee them for life!". That's how I came up with the idea of making cables so reliable that they could be guaranteed forever.
A lot of water has passed under the bridge since then, and today I can proudly say that Ricable is no longer a simple start-up, but a solid company, with healthy philosophies and concrete projects.
A company is the synthesis of the people who work in it and its history, so we want you to know more about who we are, where we came from and where we want to go, so that you too can, in some way, be part of our family.
The brand is born Ricable.
From an idea of Sergio Modenesi, a collaborator at Troniteck (which at that time sold mainly computers) and a lover of high fidelity, comes the idea of starting a marketing of specific cables for Hi-Fi with its own brand. The brand was coined from the conjunction of the name of the son of the creator (Riccardo) and the word "cable" in English ("cable"), which together give life to the name of the new brand Ri-cable. The logo was created to accompany the first products sold, which were delivered to the customer in transparent envelopes with labels made with amateur graphics.
Design of the first HDMI cables:
Premium and Ultimate.
HDMI cables, at that time, were a novelty and they were more and more chasing the old scart protocol. At that time Troniteck carried out its activity in the garage of the owner's house and, as a warehouse, had a basement rented for little money. Among the products it was selling, there were very expensive HDMI cables, with higher performance than the standard ones and the starting point of the adventure Ricable was just this: to design high performance HDMI cables, but that were cheaper than the others. In this way the first two series Ricable HDMI were born: Ultimate and Premium.
Coming to market Hi-End and Across HDMI.
After the first confirmations with the Entry Level series of HDMI cables, the design continues and we arrive to realize a high performance HDMI cable (HDMI Hi-End) and the ingenious Across series that solved a difficult problem of installation, especially on long distances, for the passage in conduit of HDMI cables. Ricable was the first company in Italy to develop cables of this type.
The "white box"a distinguishing feature.
The characteristic white packaging that still accompanies Ricable cablesin people's homes was designed. The idea was to develop an original packaging, ecological and produced in Italy that would differ from the type of blister packaging that was in vogue at that time.
It's the turn of the analogue stereo and digital coaxial cables.
Once organized in the best way the HDMI catalog, began the real research on what has always been the focus of the founder, that is to create audio cables for Hi-Fi. The first analogue signal and coaxial cables are inserted, always with external production, branded Ricable. Moreover, the Troniteck premises are enlarged by renting another portion of the basement to make room for the management of the Ricable brand, which was gaining ground. In this period were born the Signal cables and the Digital Coaxial Hi-End and Ultimate cables.
The first product made in Italy.
At that time there was a growing demand for good quality cables Speaker bipolar, so it was included in the catalog the first product Made in Italy, the ancestor of Ricable Custom 2.5, which was sold only by the linear meter or in spool. In 2011 the sales of the brand Ricable have almost quintupled compared to 2010.
These are two years of transition for the brand Ricable, both in terms of production and turnover. They start thinking about how to organize an internal production, how to develop the catalogue and how to design and test new products. In the meantime, sales consolidate and the brand takes its place in Troniteck's economies. It is no longer just an idea.
Upgrade to HDMI 2.0.
2014 is the year of the upgrade of all HDMI series to the 2.0 protocol and the inclusion of the top of the range, Supreme HDMI. There are now five HDMI series, although the economical Premium is dropped because it deviates too much from the Ricable philosophy of making only the highest quality cables.
Supreme Speaker is the first cable Made in Ricable.
In June 2014 the epochal turning point happens. After months of trials and tests, what is, in practice, the first real handcrafted product Ricable is given birth : Supreme Speaker. Twenty hours of work were needed to produce the first piece; efforts are concentrated on identifying the best possible production logics in order to optimize production and reduce processing times.
Other cables made in Italy join the line-up.
Other Made in Italy cables produced by Ricable are added: Supreme Signal, a stereo signal cable, Ultimate and Hi-End Speaker, two cables Speaker at a lower level than Supreme. An area reserved for cable assembly is set up in the Troniteck headquarters, the first small laboratory Ricable.
Open to installers and self builders.
Ricable is beginning to be appreciated and requested also by installers and car builders, so a program is started that is the genesis of what later will be Ricable Custom, with the inclusion of many products aimed at installers and car builders, In 2014 sales started to grow again, almost doubling compared to the previous year.
Supreme XLR and spools of cable by the meter.
In May comes the insertion of the first Supreme XLR balanced cable, followed, in July, by that of the first reels of cable by the meter, which are measured and packaged totally by hand with rather rudimentary methods. But 2015 is, above all, a turning point year. It was clear that the brand Ricable could be the future of the business and the first concrete project was planned, which involved acquiring suitable premises, transforming the company into a corporation with the name Ricable and centralizing most of the production in Italy. Sales of Ricable products soar and the brand begins to be known as synonymous with quality and reliability.
At Munich Hi-End the Power series comes on.
May is the month of the first participation to the Monaco Hi-End as exhibitors and in this context is scheduled the presentation of the whole range Ricable Power, the first entirely designed and built by Ricable. The activity, although still under the name of Troniteck, moves to the new headquarters, but work is done under the radar to better organize the production and the creation of the new company Ricable Srl. In 2016 there is a further increase in sales under the brand Ricable.
The three crownsMagnus, Dedalus and Invictus.
The design of the new Magnus, Dedalus and Invictus series, entirely designed and built in Ricable with new quality standards, is launched. These will be the backbone and hallmark of Ricable in the years to come. New HDMI cables with active processor are also included. In 2017, sales of the Ricable brand are further consolidated.
is born Ricable Srl…
March 2018 marks a milestone in the growth Ricable. The brand, born as a simple intuition eight years earlier, has grown over the years absorbing Troniteck's philosophy based on reliability and seriousness, channelling it into the development of a very precise idea: to create its own Made in Italy product that could become a reference in the market. Ricable Srl was officially established, absorbing also the Troniteck and Altason brands.
...and closely followed by Ricable Custom.
One of the first activities of Ricable Srl was to create a distinctive feature for Custom Installation products, with the creation of a brand, a catalogue and a website dedicated to these items. Thus was born the brand Ricable Custom, with products exclusively for installers and self builders, derived from the production Ricable, which are characterized by high performance.
Plans for the future.
A planning report is drawn up for the three-year period 2019/2021, which envisages the expansion of the brand abroad and the consolidation of the Italian market. The marketing of all products of the Magnus, Dedalus and Invictus series officially begins in the same period.
Debut Primusthe latest addition.
The new Primus series debuts, the ideal solution for Entry Level Hi-Fi systems. Primus puts an end to the external production of Audio Hi-Fi cables, which are now all exclusively designed and manufactured in Italy, in the laboratory Ricable.