"One day I was asked if the Ricable cables were reliable. At the time I was building little more than prototypes in a basement and in a burst of pride I replied: "Of course! They are so reliable that I guarantee them for life!". That's how I came up with the idea of making cables so reliable that they could be guaranteed forever.
A lot of water has passed under the bridge since then, and today I can proudly say that Ricable is no longer just a start-up, but a solid company with healthy philosophies and concrete projects.
A company is a synthesis of the people who work in it and its history, so we want you to know more about who we are, where we have come from and where we want to go, so that you too can, in some way, be part of our Family.
The brand is born Ricable.
From an idea of Sergio Modenesi, a collaborator at Troniteck (which at that time sold mainly computers) and a lover of high fidelity, comes the idea of starting a marketing of specific cables for Hi-Fi with its own brand. The brand was coined from the conjunction of the name of the son of the creator (Riccardo) and the word "cable" in English ("cable"), which together give life to the name of the new brand Ri-cable. The logo is created to accompany the first products sold, which are delivered to the customer in transparent bags with labels made with amateur graphics.
Design of the first HDMI cables:
Premium and Ultimate.
HDMI cables were a novelty at the time and were increasingly outshining the old scart protocol. At the time, Troniteck carried out its activity in the garage of the owner's house and, as a warehouse, had a basement rented for little money. Among the products it sold, there were some very expensive HDMI cables, with higher performance than the standard ones and the starting point of the adventure Ricable was just this: to design high performance HDMI cables, but that were cheaper than the others. This is how the first two HDMI series Ricable were born: Ultimate and Premium.
Hi-End and Across HDMI come to market.
After the first confirmations with the Entry Level series of HDMI cables, the design continued and a high-performance HDMI cable (HDMI Hi-End) and the ingenious Across series were realised, which solved a difficult installation problem, especially on long distances, for the passage of HDMI cables in cable ducts. Ricable was the first company in Italy to develop cables of this type.
The 'white box': a distinctive feature.
The characteristic white packaging that still accompanies Ricable cablesin people's homes was designed. The idea was to develop an original, ecological package produced in Italy that was different from the blister packaging that was all the rage at the time.
It is the turn of analogue stereo and digital coaxial cables.
Once the HDMI catalogue was organised in the best possible way, the real research began on what has always been the founder's pet project, i.e. creating audio cables for Hi-Fi. The first analogue cables INTERCONNECTand coaxial cables are inserted, always with external production, branded Ricable. Moreover, the Troniteck premises are enlarged, renting another portion of the basement to make room for the management of the brand Ricable, which was gaining ground. In this period the cables INTERCONNECTand the Digital Coaxial Hi-End and Ultimate cables were born.
The first product made in Italy .
At that time there was an increasing demand for good quality bipolar Speaker cables, so the first Made in Italy product was added to the catalogue, the ancestor of the Ricable Custom 2.5, which was sold only by the linear metre or in reels. In 2011, sales of the Ricable brand increased almost fivefold compared to 2010.
These are two years of transition for the brand Ricable, both in terms of production and turnover. They start thinking about how to organise in-house production, how to develop the catalogue and how to design and test new products. In the meantime, sales are consolidated and the brand takes its place in Troniteck's economies. It is no longer just an idea.
Upgrade to HDMI 2.0 .
2014 is the year when all HDMI series were upgraded to the 2.0 protocol and the top of the range, Supreme HDMI, was added. There are now five HDMI series, although the inexpensive Premium series is being discontinued, as it deviates too much from the Ricable philosophy of making only the highest quality cables.
Supreme Speaker is the first cable made in Ricable.
In June 2014, the turning point came. After months of trials and tests, the first truly handcrafted product Ricable is born: Supreme Speaker. Twenty hours of work were needed to produce the first piece; efforts were concentrated on identifying the best possible production logic in order to optimise production and reduce processing times.
More cables made in Italy are added to the line-up.
Other Made in Italy cables produced by Ricable are added: Supreme Signal, a stereo INTERCONNECTcable, Ultimate and Hi-End Speaker, two Speaker cables of a lower level than the Supreme. An area reserved for cable assembly is set up in the Troniteck premises, the first small workshop Ricable.
Open to installers and DIYers.
Ricable is also beginning to be appreciated and requested by installers and car builders, so a programme is being launched which is the genesis of what will later be Ricable Custom, with the inclusion of many products aimed at installers and car builders.
Supreme XLR and cable reels per metre.
May saw the introduction of the first Supreme XLR balanced cable, followed in July by the first reels of cable per metre, which were measured and packaged entirely by hand using rather rudimentary methods. Above all, however, 2015 was a turning point. It was realised that the Ricable brand could be the future of the business and the first concrete project was planned, which involved acquiring suitable premises, transforming the company into a company with the name Ricable and centralising most of the production in Italy. Sales of Ricable products soar and the brand begins to be known as a synonym for quality and reliability.
At the Monaco Hi-End, the Power series comes to life.
May is the month of the first participation to the Monaco Hi-End as exhibitors and in this context is scheduled the presentation of the whole range Ricable Power , the first entirely designed and built by Ricable. The activity, although still under the name of Troniteck, moves to the new headquarters, but work is done under the radar to better organize the production and the creation of the new company Ricable Srl. In 2016 there is a further increase in sales under the Ricable brand.
The three crowns: Magnus, Dedalus and Invictus.
The design of the new series Magnus, Dedalus and Invictus, entirely designed and built at Ricable with new quality standards, is launched. These will be the backbone and hallmark of Ricable for years to come. New HDMI cables with active processor are also introduced. In 2017, sales of the Ricable brand are further consolidated.
Ricable Srlis born...
March 2018 marks a milestone in the growth Ricable. The brand, born as a simple intuition eight years earlier, has grown over the years absorbing Troniteck's philosophy based on reliability and seriousness, channelling it into the development of a very precise idea: to create its own Made in Italy product that could become a reference in the market. Ricable Srl was officially established, absorbing also the Troniteck and Altason brands.
... and closely followed by Ricable Custom.
One of the first activities of Ricable Srl was to create a distinctive feature for Custom Installation products, with the creation of a brand, a catalogue and a website dedicated to these articles. This is how the brand Ricable Custom was born, with products exclusively for installers and self builders, deriving from the production Ricable, which are characterised by high performance.
Plans for thefuture.
A planning report is drawn up for the three-year period 2019/2021 that envisages expansion of the brand abroad and consolidation of the Italian market. At the same time, the marketing of all products in the Magnus, Dedalus and Invictus series officially begins.
Primus, the latest arrival, makes itsdebut.
The new Primus series debuts, the ideal solution for Entry Level Hi-Fi systems. Primus puts an end to the external production of Audio Hi-Fi cables, which are now all exclusively designed and manufactured in Italy, in the laboratory Ricable.
Important new features in the catalogue, despite Covid-19.
In the year in which everything changed, the Ricable catalogue was renewed with a number of key items. The Magnus USB cable has finally been released, followed closely by variations and extensions of the Jack cables. Not only new entries, but also improvements: Invictus Speaker has been upgraded to Reference and Magnus Speaker has been updated to MKII.
Covid-19 does not give up, but Ricable
doesnot give up.
The health emergency, which it was hoped could be eradicated within a year, continues, despite the first glimmers of light thanks to the vaccine. The work to make the Ricable catalogue more and more complete, however, continues, thanks to the inclusion of Dedalus and Invictus USB and AES/EBU cables. The new entries are really a lot: besides the mentioned cables, there are also Dedalus Speaker Elite, Visus HDMI 2.1 and the cables Magnus Jack/RCA, Jack 6.3 and its extension, together with the extension of Jack 3.5. Not only novelties, however, but also improvements to what already exists; Invictus Speaker reaches the Reference version, while the cables Speaker Dedalus (with relative jumpers), Magnus and Primus become MKII. As well as Magnus Power .
Ricable It also withstands war,
When the darkness of Covid-19 seemed to be behind us, Europe became blood-stained again. On February 24, 2022, Russia invaded Ukraine, thus bringing war back to the Old Continent. This not only had dramatic social and political effects, but also exacerbated pre-existing critical issues, such as the energy crisis and the price of raw materials and their availability. The response Ricable has not been to defend itself, but to go on the "counterattack." How? By enlarging the staff and introducing small and large innovations into its catalog. Power cords are also available with American plug and IEC C20 connector. Also, still on the subject of power cords, the new Invictus Power Reference and Dedalus Power Elite have been marketed. Last but not least, we have upgraded two cables to MKII version. We refer to Magnus Coaxial MKII and Supreme HDMI 2.0b MKII, with the latter having seen an optimization for the I²S connection.