Quality construction and materials used, seriousness and clarity in explaining the technical characteristics of each product that allows you to confidently choose the item to buy that meets your needs. Excellent reproduction of images and details of each product in the catalog. The clarity of explanations and details entices the purchase and you feel the seriousness of the company and the accuracy in the description that reassures you about the performance, fueling high expectations.
and aesthetics of the product?
Accuracy in the assembly of components and feeling of solidity, aesthetics more focused on durability and functionality rather than design, high quality materials. Attention in the packaging of the product that is shipped, the packaging is excellent and solid and the item is presented well housed in the carton, accompanied by the lifetime warranty and with the essential indications about the goodness of the purchase. Right from the start it is understood that you have come into possession of an exceptional product, almost as if it were "pampered" by the manufacturers who gave it due attention during manufacture, which it also deserves in the after-sale.
The perceived improvement was tested against Speaker and HDMI cables of more "commercial" and non-audiophile brands and materials. For me as a rock-metal guitarist who is also attentive to high quality materials for instruments and guitar accessories, purity of sound is of paramount importance, in the case of Ricable it seems more than noticeable and I would be curious to try some instrument cables for custom assembly. I cannot provide more concrete opinions comparing your products with other high-end products like yours on the Hi-Fi market.
The difference from the audio speaker point of view compared to the previous, albeit branded, speakers is more than perceptible, especially for those with a trained musical ear that captures even the imperceptible nuances.
From the audio/video quality point of view, in my case the HDMI cable purchased provided a noticeable improvement in terms of the definition of the images broadcast by a common 46″ Panasonic Ultra HD Smart Led TV. The cable previously used had almost the same aesthetic and technical characteristics as the one Ricable but, with the same length and very aesthetically similar connectors, there is a perceived lightness of my old cable, almost making one suspect a lack of "flab," pass me that term. The Ricable Ultimate seems to be much more solid and heavy, especially the protective braid, to the point of suggesting that there is a lot of "stuff" inside, empirically speaking. While listening to rock/hard/heavy music, set mostly on low and high frequencies, sometimes even midrange, the sound that comes through is definitely more convincing than my previous experiences. In the prog/psychedelic/fusion realm, the perception of percussion nuances, and more "fake" sounds, if you can call them that, is excellent. Instead cymbals, gongs, hi-hat and other percussion seem more defined, all of course related to the quality and technical characteristics of my audio/video system.
Italian quality has always been a benchmark for audiophiles, and Ricable confirms this line, aiming even higher. I am sure that other products in the catalog also deserve at least a try in comparison with other giants of the audio/video market, without disfiguring, indeed surpassing them by far. I believe my purchase is in the entry level, or perhaps mid-range, of your catalog. And it already possesses a remarkable calling card.